"You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.
The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We're just attempting to make the world a little better.
Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more."
(photo by *Zara)